Pipeline Created (wk 3/2)
$1.2M
↓ 40% vs. prior week ($2.0M)
QTD Cumulative Pipeline
$8.16M
104 deals · avg $118K · ~$844K behind plan
Weighted Pipeline (QTD)
$1.32M
Low vs. gross — deals mostly early-stage
Pace Required (8 wks left)
$1.61M
Per week to reach $21M goal
Funnel Conversion (QTD)
↓MRL→MQL 44.9%
↓MQL→SAL 74.4%
↓SAL→SQL 19.2%
↓SQL→SQO 25.3%
⚠ Critical leak: SAL→SQL is the primary breakdown point
Pipeline by Source (QTD)
⚠ Events dropped to $0 week of 3/2
Engagement Signals (wk of 3/2)
Demo / Tours
94
↑ from 83 prior wk
Form Submissions
295
vs. 541–555 peak
SAL Goal (QTD)
505
Goal ~500 ✓
Priority Actions This Week
1
Diagnose the SAL→SQL cliff. 432 SALs with only 83 advancing to SQL is the single largest opportunity. Pull a list of SALs stuck without SQL movement — identify whether this is a routing, follow-up timing, or qualification criteria issue and assign clear ownership.
2
Investigate the $675K+ unattributed pipeline. Nearly 56% of week-of-3/2 pipeline has no BDR assigned. Clean up ownership and confirm whether this is inbound self-serve, channel/partner sourced, or a data entry gap — it's distorting BDR performance reporting.
3
Push outbound activity to offset the Events gap. Events dropped to $0 in the week of 3/2. With 8 weeks left and a $1.61M/week requirement, outbound must compensate. BDRs should be at full capacity — flag any ramp, capacity, or sequencing blockers with Stefan Cartlidge (zero attributed pipeline this week).
Data Quality Notes
⚠
~56% of week-of-3/2 pipeline ($675K+) is unattributed to a BDR — inflates/masks individual performance; needs immediate cleanup.
⚠
Pipeline Conversion report date range (12/5/25–3/5/26) is slightly offset from Marketing Funnel range (12/6/25–3/6/26) — worth standardizing.
⚠
No prior-quarter pipeline benchmark visible — WoW/MoM context readable but no QTD baseline for comparison.
⚠
Weighted pipeline ($1.32M vs. $8.16M gross) suggests deal stage probability weights may not be configured — low confidence as a forecasting signal.
⚠
"Cumulative pipeline toward $21M goal" is manually derived — a goal-tracking widget (like the SAL gauge) should be added for pipeline amount.